Our self-storage client is a trusted provider of safe and affordable storage solutions, with multiple conveniently located facilities in Western Canada. We partnered with the client to enhance their lead generation efforts in attracting new tenants through the use of Google’s search ads. The primary goal was to boost the quantity and quality of website traffic and, subsequently, to capture contact information from potential leads.

THE SOLUTION

• Custom-curated and restructured keywords from scratch to enhance clarity and relevance
• Implementation of priority levels for keyword groups, with distinct strategies for each, to streamline work and maintain focus on results
• Devised ad copy versions for A/B testing and optimization, driving down cost per click and cost per lead
• Technical troubleshooting, implementation of conversion tracking tools, and linkage to Google Analytics to enable full-funnel performance reporting

THE RESULTS

• Record-high click-through rates of 8-12%
• 2.6x growth in quality traffic to website
• 3x increase in phone inquiries