As part of our financial institution client’s customer acquisition strategy, they place an emphasis on marketing to consumers who have just arrived, and are planning to settle, in Canada. Data and insights indicate that new arrivals typically decide on a financial institution within the first 3 days of arrival, making it imperative that we deploy compelling ads in the right place at the right time as they are conducting research and evaluating their options.

THE SOLUTION

• Implementation of exclusive audience datasets for targeting through programmatic and performance ads
• Continuous monitoring and optimization of the campaign over the course of 4 months, with delivery of regular performance reports
• Development, rotation, and optimization of ad versions and creatives
• Scaling the campaign through lookalike audiences, based on those who demonstrated an interest in the brand and financial services offered

THE RESULTS

• 17% media cost savings in driving interested users and traffic to the website
• 149% improvement in click-through rate
• 60% higher impression share versus the industry’s average